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    Missile Defense

Russian military leaders have expressed concern about US plans for a national missile defense system. Will defense technology be limited by possibilities for a strategic imbalance? Is this just SDI all over again?

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lunarchick - 05:18pm Jul 28, 2001 EST (#7544 of 7552)

On 'brands' and marketing.

Were a culture to look to the exploitation of the same re use in marketing, then they would have to determine that which historically and culturally fitted well in the 'popular mind'.

I note that locally - most people live in the cities - and yet, the marketer looks into their souls and notes that their emotionanal being isn't in the city - rather the bush. Hence advertisers look to the nostalga of past era's to open their hearts and wallet$.

There may be a divide as to how to sell to the local population, versus, selling to an incoming tourist population. Who look for the upmarket concepts of culture.

Note what's perculating into USA culture treason .. but wasn't that always part of the US culture .. prohibition onwards ? Income-tax took that gangster down ... time for more auditing in the US?

Images of Culture : [ ] [ ] [ ]

lunarchick - 05:37pm Jul 28, 2001 EST (#7545 of 7552)

A note from a traveller recently advised me that 'the best place on earth was ..... ' no, not one of the great cities, rather the unspoilt rolling valleys of Mongolia ... so trekking is it! Shows that people are always looking for something that is very different. I'm sure that much of the culture of Russia will be very different, and, very novel to young travellers. Globalisiation.

Current news:
Bushfire in Souther Russia - close stored nuclear materials.
Rus+NKorea to sign memorandum of mutual understanding
Powell winds up in China

lunarchick - 05:58pm Jul 28, 2001 EST (#7546 of 7552)

Marketing Brand Warfare: 10 Rules for Building the Killer Brand by David F. D'Alessandro and Michele Owens McGraw-Hill, 2001 ~ Stock your arsenal with brand weaponry

Leadership, Strategy & Competition How to Compete Like a Judo Strategist ! Movement, balance, and leverage: Savvy executives use these principles to compete every day. In this excerpt from their new book Judo Strategy: Turning Your Competitors' Strength to Your Advantage, HBS professor David B. Yoffie and research associate Mary Kwak reveal five techniques of the masters.

rshowalter - 06:03pm Jul 28, 2001 EST (#7547 of 7552) Delete Message
Robert Showalter

"Killer brands" come from satisfying needs.

With a bad product, you can kill what was a good brand.

lunarchick - 06:04pm Jul 28, 2001 EST (#7548 of 7552)

Showalter - I'm not really sure, apart from pride, why a country such as Russia would want to be looking back to ye olde days of Superpower status ... going through an era of change, as has happened in the past decade, the aim ought to be - 'To be the BEST' at what they now set out to do. This would include developing an economy that satisfies national needs, projecting a modern and warm image, and developing wisdom and maturity in what they do. I suppose the latter can be seen to be happening via the alliances of mutual understanding that are building .. how many individual people in population numbers are now embraced ... must be five times the population of the USA already!

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